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Podcast 04 - Jeff Alpaugh on how JAC created the world's most DANGEROUS dress shirt

Jeff Alpaugh is the Founder and CEO of Jeff Alpaugh Custom, home of the worlds most dangerous dress shirts out of Fredericton, NB. In this episode, Jeff shares stories from his time in the Canadian Military, developing a product and brand from scratch, re-inventing the in-store retail experience, and getting out of his comfort zone while scaling nationwide. Visit www.jeffalpaugh.com and use promo code ENDUR at check for a free matching pocket square with the purchase of any dress shirt. Enjoy our wide ranging conversation with Jeff Alpaugh.

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