endūr is an athletic lifestyle brand that elevates performance socks by fusing expressive designs with technical features. With their team rooted in cycling, running and training, endūr has emerged an innovative leader in North America. Headquartered in Victoria, BC, endūr plays an active role in the athletic community by sponsoring athletes and partnering with international athletic events. Aligned with their mission, endūr has developed a culture for those who continually push their goals forward without giving up, branding their slogan: YOU GOT THIS. They believe that anyone who moves with purpose is an athlete, and that winning is about showing up and finishing what’s been started.